TY  - BOOK
AU  - Loudon, David L
AU  - Bitta, Albert J Della
TI  - Consumer Behaviour
U1  - 658.8342 
PY  - 2008///
CY  - NewDelhi
PB  - TATA McGraw-Hill Publishing Company Ltd.
KW  - Consumer-- Social Class-- Family-- Consumerism
ER  -