TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing Management
SN  - 9789389538335
U1  - 658.8 
PY  - 2006///,2020
CY  - NewDelhi
PB  - TATA McGraw-Hill Publishing Co.
KW  - Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
ER  -