Saxena, Rajan <br/><br/>
Marketing Management 

 - 3rd&6th  ed. 
 - NewDelhi  :  TATA McGraw-Hill Publishing Co.,  2006,2020 
 - 746p. 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX.M