Belch, George E <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - 6 ed. 
 - NewDelhi  :  TATA McGraw-Hill Publishing Company Ltd.,  2007 
 - 779p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media-- Print Media-- Public Relation-- Corporate advertising-- International Advertising-- Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A