Malhotra, Naresh K <br/><br/>
Marketing Research: An Applied Orientation 

 - 5 ed. 
 - NewDelhi  :  PHI Learning Ltd,  2007 
 - 805p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPSS-- Marketing Research-- Marketing Ethics
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL-M