Govindarajan, M <br/><br/>
Marketing Management: Concepts, Cases, Challenges and Trends 

 - 2 ed. 
 - NewDelhi  :  PHI Learning Ltd,  2007 
 - 312p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web marketing-- Meta market-- MIS-- CLRP-- Brand management--
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV-M