Rajeev Batra, et al. <br/><br/>
Advertising Management 

 - 5 ed. 
 - NewDelhi  :  Prentice-Hall of India Pvt. Ltd.,  2008 
 - 754p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Marketing-- Media Strategy
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT-R