TY  - BOOK
AU  - Rai, Alok Kumar
TI  - Customer Relationship Management: Concept and Cases
U1  - 658.812 
PY  - 2008///
CY  - NewDelhi
PB  - PHI Learning Ltd
KW  - CRM-- ECRM-- CRM and IT-- India and CRM-- SBI-- MTNL-- ICICI
ER  -