West, Douglas, et. al. <br/><br/>
Strategic Marketing 

 - NewDelhi  :  Oxford University Press,  2007 
 - 517p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Marketing-- Emarketing-- Marketing Communication-- Service marketing-- Branding
<br/><br/><label>Dewey Class. No.: </label>658.8  / WES-S