TY  - BOOK
AU  - Stafofford, Marla R; Faber, Ronald J, Ed.
TI  - Advertising promotion and new media
U1  - 659  STA-A 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Advertising & public relations
ER  -