Boyd, Harper W, et al. <br/><br/>
Marketing research: Text and cases 

 - 7 edition 
 - Illinois  Richard D Irwin Inc.  1999 
 - 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis-- Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.83  BOY-M7