TY  - BOOK
AU  - Schiffman, Leon G; Kanuk, Leslie Lazar
TI  - Consumer behaviour
U1  - 658.8342  SCH-C5 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Consumer behaviour-- Marketing management
ER  -