Kotler, Philip <br/><br/>
Marketing management: analysis, planning, implementation, and control 

 - 6 edition 
 - New Delhi  Prentice-Hall of India Pvt. Ltd.  1988 
 - 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-M6