Mccarthy, Jerome E <br/><br/>
Basic marketing: A managerial approach 

 - 6 edition 
 - Illinois  Richard D Irwin Inc  1978 
 - 
 - .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MCC-B6