Worcester, Robert M, Ed.; Downham, John, Ed. <br/><br/>
Consumer market research handbook 

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 - New York  Van Nostrand Reinhold Co.  1978 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis-- Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.83  WOR-C