TY  - BOOK
AU  - Luck, David J; Ferrell, O C
TI  - Marketing strategy and plans: Systematic marketing management
U1  - 658.8  LUC-M 
PY  - 1979///
CY  - New Jersy
PB  - Prentice-Hall Inc.  Eaglewood Cliffs
KW  - Marketing management
ER  -