Luck, David J; Ferrell, O C <br/><br/>
Marketing strategy and plans: Systematic marketing management 

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 - New Jersy  Prentice-Hall Inc.  Eaglewood Cliffs  1979 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  LUC-M