TY  - BOOK
AU  - Hultén,Bertil
TI  - Sensory marketing: an introduction 
SN  - 9781526423252
U1  - 658.8Se 
PY  - 2020///
CY  - London
PB  - Sage
KW  - Sensory marketing
KW  - Sensory principles
N2  - "Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--
ER  -