TY  - BOOK
AU  - Calkins, Tim
TI  - Breakthrough marketing plans: how to stop wasting time and start driving growth
SN  - 9781349959556
U1  - 658.8 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing management
KW  - Marketing
KW  - Planning
ER  -