Calkins, Tim <br/><br/>
Breakthrough marketing plans:  how to stop wasting time and start driving growth/ 
Tim Calkins.  
 - 2nd edition 
 - New York:  Palgrave Macmillan,  2012. 
 - 248 pages. 
<br/><br/><label>ISBN: </label>9781349959556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management;<br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAL