TY  - BOOK
AU  -  Hackley, Christopher
TI  - Qualitative research in marketing and management: doing interpretive research projects
SN  - 9781138332218
U1  - 001.42 
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - Research methodology
KW  - Marketing
KW  - Research
KW  - Management
KW  - Consumers
ER  -