TY - BOOK AU - Cancel,David AU - Gerhardt,Dave TI - Conversational marketing: why conversations create the best customer experience, grow leads, and shorten sales cycles SN - 9781119541837 (hardcover) U1 - 658.85 PY - 2019/// CY - New Jersey PB - Wiley KW - Selling KW - Marketing N1 - Includes index ER -