Belch, George  E <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 

 - 9 
 - New Delhi  McGraw-Hill   2013 
 - 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Universal Decimal Class. No.: </label>659  / BEL