Ramaswamy, V S  <br/><br/>
Marketing management : Global perspective Indian context 

 - 5 
 - New Delhi  Mc Graw Hill Education (India) Private Limited  2013 
 - 788p 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Universal Decimal Class. No.: </label>659  / RAM