Frugal innovation - Ratten, Vanessa (New York: Routledge, 2019)
Frugal innovation: an overview -- Theoretical frameworks -- Features and benefits -- Types -- Entrepreneurship -- Value creation -- Design process -- Responsible innovation -- Social action -- Frugal innovation: future trends and directions.
Includes bibliographical references and index.
Keywords: Innovation management; Creativity -- Technological innovations; Social entrepreneurship; New products; Low-income consumers