Artun, Omer <br/><br/>
Predictive marketing:  easy ways every marketer can use customer analytics and big data/ 
Omer Artun and Dominique Levin. 
 - New Delhi:  Wiley,  2015. 
 - 246 pages. 
<br/><br/><label>ISBN: </label>9788126558131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ART