Gilligan, Colin <br/><br/>
Strategic marketing planning/ 
Colin Gilligan and Richard M.S. Wilson. 
 - 2nd edition 
 - London:  Routledge,  2009. 
 - 552 pages. 
<br/><br/><label>ISBN: </label>9781856176170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M   / GIL