TY  - BOOK
AU  - Markman, Arthur B. 
TI  - Open innovation: academic and practical perspectives on the journey from idea to market
SN  - 9780199374441
U1  - 658INO 
PY  - 2016///
CY  - New York
PB  - Oxford University Press
KW  - Innovation management;
KW  - Creativity
ER  -