TY  - BOOK
AU  - Balmer, John M.T. 
AU  - Powell, Shaun M. 
AU  - Kernstock, Joachim 
AU  -  Brexendorf, Tim Oliver
TI  - Advances in corporate branding
SN  - 9781352000078
U1  - 658.8B  
PY  - 2017///
CY  - London
PB  - Palgrave Macmillan
KW  - Brand Management
ER  -