TY  - BOOK
AU  - Ozuem, Wilson.
AU  - Bowen, Gordon
TI  - Competitive social media marketing strategies
T2  - A volume in the Advances in marketing, Customer Relationship Management and E- Services (AMCRMES)  Book Series
SN  - 9781466697768
U1  - R 658.402M   
PY  - 2016///
CY  - USA
PB  - Business Science Reference
KW  - Strategic marketing management
KW  - Social media
ER  -