Sheth, Jagdish N, Ed. <br/><br/>
Legends in Marketing  : Paul E Green : Vol. 3 Conjoint analysis: The pioneering year 

 -  Sage Publications,  2017 
 - 370p. 
<br/><br/><label>ISBN: </label>9789386042941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Universal Decimal Class. No.: </label>R 658.8  / SHE.3