TY  - BOOK
AU  - Wang,Becky
TI  - Creativity and data marketing: a practical guide to data innovation 
T2  - Marketing science series
SN  - 9780749477240
U1  - 658INO 
PY  - 2017///
CY  - UK
PB  - KoganPage
KW  - Innovation management;
KW  - Creativity
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -