TY  - BOOK
AU  - Weinberg,Gabriel
AU  - Mares,Justin
TI  - Traction: how any startup can achieve explosive customer growth 
SN  - 9780241242537
U1  - 658.11 
PY  - 2015///
CY  - Britain
PB  - Portfolio/Penguin
KW  - Organizational behaviour
KW  - New business enterprises
KW  - Marketing
KW  - Success in business
N1  - Includes index; Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index
N2  - "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com
UR  - https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html
UR  - https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html
ER  -