Weinberg, Gabriel, <br/><br/>
Traction :  how any startup can achieve explosive customer growth / 
Gabriel Weinberg and Justin Mares. 
 - Britain:  Portfolio/Penguin  2015. 
 - xiii, 222 pages ; 
<br/><br/> Includes index. 
<br/><br/>Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index. 
<br/><br/> "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com. 
<br/><br/><label>ISBN: </label>9780241242537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational behaviour<br/>New business enterprises.<br/>Marketing<br/>Success in business.<br/>Marketing<br/>New business enterprises.<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.11  / WEI