TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research: : measurement and method: a text with cases
SN  - 9788120309616
U1  - 658.83   
PY  - 1993///
CY  - New Delhi: 
PB  - PHI Learning
KW  - Marketing research
ER  -