TY  - BOOK
AU  - Loudon, David L.
AU  -  Bitta, Albert J. Della
TI  - Consumer behaviour: concepts and applications
SN  - 9780070473812
U1  - 658.8342 
PY  - 1993///
CY  - New York
PB  - McGraw Hill
KW  - Consumer behaviour
ER  -