Loudon, David L. <br/><br/>
Consumer behaviour:  concepts and applications/ 
David L. Loudon and Albert J. Della Bitta.  
 - New York:  McGraw Hill,  1993. 
 - 788 pages. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU