Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communications/ 
Kenneth E. Clow, Donald E. Baack 
 - 6th Edition. 
 - Noida:  Pearson,  2014. 
 - 455 pages. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO