TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G. 
AU  -  Aaker, David A.
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1  
PY  - 2006///
CY  - Noida
PB  - Pearson
KW  - Advertising management
ER  -