TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J. 
AU  -  Carr, John C.
AU  - Adhikari, Atanu 
AU  - Griffin, Mitch 
TI  - Business research methods: a South-Asian perspective
SN  - 9788131520369
U1  - 001.42 
PY  - 2016///
CY  - Delhi
PB  - Cengage Learning India
KW  - Research methodology
KW  - South-Asia
ER  -