TY  - BOOK
AU  - Benzo,Riccardo
AU  - Mohsen,Marwa G.
AU  - Fourali,Chahid
TI  - Marketing research: planning, process, practice
SN  - 9781446294369
U1  - 658.83 
PY  - 2018///
CY  - London
PB  - Sage
KW  - Marketing research
KW  - Qualitative method
KW  - Quantitative Method
N1  - Includes bibliographical references and index
UR  - https://study.sagepub.com/benzo
ER  -