TY  - BOOK
AU  - Mitra,Jay
TI  - The business of innovation
SN  - 9781446210819 (alk. paper)
U1  - 658INO  
PY  - 2017///
CY  - London
PB  - Sage
KW  - Innovation management; Creativity
KW  - Business enterprises--Technological innovations
ER  -