TY  - BOOK
AU  - Beverland,Michael
TI  - Brand management: co-creating meaningful brands 
SN  - 9781473951983 (paperback)
U1  - 658.8B 
PY  - 2018///
CY  - London
PB  - Sage
KW  - Brand Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references (pages 371-385) and index
ER  -