Beverland, Michael, <br/><br/>
Brand management :  co-creating meaningful brands / 
Michael Beverland. 
 - London:  Sage,  2018. 
 - xvi, 400 pages :  color illustrations ; 
<br/><br/>Includes bibliographical references (pages 371-385) and index. 
<br/><br/><label>ISBN: </label>9781473951983 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8B  / BEV