TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing management
SN  - 9781138038967 (pbk. : alk. paper)
U1  - 658.8 
PY  - 2018///
CY  - Oxon
PB  - Routledge
KW  - Marketing
N1  - Earlier ed.: 2011; Includes bibliographical references and index
ER  -