Lancaster, Geoffrey, <br/><br/>
Essentials of marketing management / 
Geoff Lancaster and Lester Massingham. 
 - Oxon:  Routledge,  2018. 
 - 464 pages. 
<br/><br/> Earlier ed.: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138038967 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN