TY  - BOOK
AU  - Kimmel,Allan J.
TI  - Psychological foundations of marketing
SN  - 9781138219151 (pbk)
U1  - 658.8 
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Marketing
N1  - Revised edition of the author's Psychological foundations of marketing, 2013; Includes bibliographical references and index; Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index
ER  -