Kimmel, Allan J., <br/><br/>
Psychological foundations of marketing / 
Allan Kimmel. 
 - 2nd Edition 
 - London:  Routledge,  2018. 
 - 465 pages. 
<br/><br/> Revised edition of the author's Psychological foundations of marketing, 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index. 
<br/><br/><label>ISBN: </label>9781138219151 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KIM