TY  - BOOK
AU  - Pasquier,Martial
AU  - Villeneuve,Jean-Patrick
TI  - Marketing management and communications in the public sector
T2  - Routledge masters in public management
SN  - 9781138655805 (pbk.)
U1  - 338.62 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Public sector
KW  - Government publicity.
KW  - Communication in public administration
N1  - Revised edition of the authors' Marketing management and communications in the public sector, 2012; Includes bibliographical references and index; Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index
ER  -