TY  - BOOK
AU  - Rowles,Daniel
TI  - Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising 
SN  - 9780749479794 (alk. paper)
U1  - 658.872 
PY  - 2017///
CY  - London
PB  - KoganPage
KW  - Internet marketing
KW  - Internet advertising
KW  - Mobile commerce
KW  - Mobile communication systems
KW  - Telemarketing
N1  - Includes bibliographical references (pages 245-251) and index
ER  -