TY - BOOK AU - Rowles,Daniel TI - Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising SN - 9780749479794 (alk. paper) U1 - 658.872 PY - 2017/// CY - London PB - KoganPage KW - Internet marketing KW - Internet advertising KW - Mobile commerce KW - Mobile communication systems KW - Telemarketing N1 - Includes bibliographical references (pages 245-251) and index ER -